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book (15)


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Book
Marketing research
Author:
ISBN: 0201060515 Year: 1986 Publisher: Reading (Mass.) : Addison-Wesley,

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Book
Marketing research
Author:
ISBN: 0201502828 Year: 1990 Publisher: Reading, Mass. Addison-Wesley

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Marketing services : competing through quality
Authors: ---
ISBN: 002903079X Year: 1991 Publisher: New York (N.Y.): Free Press

Techno-ready marketing : how and why your customers adopt technology
Authors: ---
ISBN: 0684864940 Year: 2001 Publisher: New York Free Press


Book
Prepurchase preference and postconsumption satisfaction in a service exchange
Authors: ---
Year: 1995 Publisher: Cambridge (Mass.): Marketing Science Institute

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Keywords

Service quality
Authors: ---
ISBN: 0965711439 Year: 2004 Publisher: Cambridge, Mass. : Marketing Science Institute,

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Marketing research
Authors: --- ---
ISBN: 9780618660643 061866064X 9780618660636 0618660631 Year: 2007 Publisher: Boston : Houghton Mifflin Company,

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Book
A conceptual model of service quality and its implications for future research
Authors: --- ---
Year: 1984 Publisher: Cambridge (Mass.): Marketing Science Institute

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Book
A conceptual framework for understanding e-service quality : implications for future research and managerial practice
Authors: --- ---
Year: 2000 Publisher: Cambridge (Mass.): Marketing Science Institute

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Delivering quality service : balancing customers perceptions and expectations.
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ISBN: 0029357012 9780029357019 Year: 1990 Publisher: New York Free Press

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