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ISBN: 1572300345 Year: 1996 Publisher: New York The Guilford Press
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III, 322 p.
Advertising --- Advertising. --- Cynicism. --- Social aspects. --- persuasieve communicatie --- media-analyse --- Advertising. Public relations --- reclameboodschappen --- reclamecampagnes --- Semiotiek --- Reclame --- Beeldcommunicatie --- Cynicism --- #SBIB:309H2820 --- #SBIB:309H503 --- #SBIB:309H505 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Pessimism --- Philosophy --- Psychology --- Skepticism --- Society and advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Social aspects --- De reclameboodschap: algemene werken --- Semiotiek, semiologie --- Code en boodschap: psychologische, psycho-analytische benadering
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Sociology of culture --- Advertising. Public relations --- logo's --- merkimago --- reclamecampagnes --- marktonderzoek --- Advertising --- Sports --- Social aspects --- Marketing --- #SBIB:001.AANKOOP --- #SBIB:309H040 --- #SBIB:309H2821 --- #SBIB:316.7C121 --- 316.7:796 --- 316.7:796 Sociologie van de sport --- Sociologie van de sport --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Populaire cultuur algemeen --- Reclameboodschap: functies, genres, taalgebruik historiek --- Cultuursociologie: gedragspatronen, levensstijl --- Nike (Firm) --- NIKE, Inc. --- NIKE --- Nike World Headquarters
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