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Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors? global bestseller, Business Model Generation, this sequel explains how to use the ?Value Proposition Canvas? a practical tool to design, test, create, and manage products and services customers actually want.Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won?t work. You?ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers? needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.Value Proposition Design complements and perfectly integrates with the ?Business Model Canvas? from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055https://www.standaardboekhandel.be/p/value-proposition-design-9781118968055

Product strategy --- Consumer behavior --- Customer services --- Quality control. --- Production management --- Business planning. --- Strategic planning. --- Customer relations. --- Management. --- Service à la clientèle --- Qualité --- Production --- Projet d'entreprise --- Planification stratégique --- Relations avec la clientèle --- Gestion --- Contrôle --- Strategisch management --- 005.1 --- productontwikkeling --- managementtheorie --- Quality Control --- Business planning --- Strategic planning --- Customer relations --- Management --- Quality control --- Projet d'entreprise. --- Planification stratégique. --- Relations avec la clientèle. --- Gestion. --- Contrôle. --- Waardecreatie --- Managementmodellen --- Innovatie --- Veranderingsmanagement --- Bedrijfsbeleid --- Servicios --- Calidad --- Producción --- Libros electrónicos --- 366.43 --- waardeproposities --- concurrentie --- Sparkcollectie Mechelen --- strategisch management --- 005.4 --- Productontwikkeling --- Managementmodel --- Bedrijfsmanagement --- Productinnovatie --- Productmanagement --- Customer services - Management --- Production management - Quality control --- Economic goods --- Service industry --- productiemanagement --- dienstverlening --- dienstensector --- klantentevredenheid --- CRM (Customer Relationship Management) --- Service à la clientèle --- Qualité --- Planification stratégique. --- Relations avec la clientèle. --- Contrôle.

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La 4e de couverture indique : "Ce guide présente la boîte à outils du leadership dont les décideurs, les innovateurs et les entrepreneurs ont besoin pour construire L'entreprise invincible. Pilotage stratégique : Choisissez votre terrain de jeu et déterminez quelles actions stratégiques sont requises. Bâtissez un business model à l'épreuve de la disruption ; Portefeuille d'activités :Gérez votre portefeuille d'idées nouvelles et d'améliorations de modèles économiques avec la Matrice de portefeuille. Construisez un processus d'innovation solide pour réinventer en permanence vos activités, tout en mesurant et réduisant le risque et l'incertitude ; Culture d'innovation : Évaluez le degré de préparation de votre organisation à l'innovation et bâtissez une culture d'innovation hors-pair avec la Matrice de la culture ; Patterns de modèles économiques : Allez au-delà du produit, du service, de la technologie et du prix : jouez la carte de la différenciation par les business models"

Organizational change --- Creative ability in business --- Strategic planning --- Electronic commerce --- Planification stratégique. --- Modèles d'entreprise. --- Modèles d'entreprise