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"This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas"--

Mass communications --- Science --- Natural science --- Science of science --- Sciences --- Computer network resources --- E-books --- Computer network resources. --- Natural sciences --- Communication in science --- Science publishing --- Scholarly electronic publishing --- Electronic scholarly publishing --- Learning and scholarship --- Electronic publishing --- Scholarly publishing --- Scientific literature --- Publishers and publishing --- Communication in research --- Science communication --- Science information --- Scientific communications --- Publishing

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"This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Pérez-Llantada and Luzón argue for a conceptualization of Science 2.0 which views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales's conceptualizatin of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertexuality, intertexuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science and social media networking. Offering new directions for future research on genre studies and digital science communication, Genres and Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes"--

Science --- Communication in science. --- Science publishing. --- Scholarly electronic publishing. --- Discourse analysis. --- Mass media genres. --- Computer network resources.

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Linguistics