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Marketing and Management Planning of Events, is an ideal resource for those seeking to plan, deliver and market a successful event. With experience, the author teaches the next generation of event planners with unmatched knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to operate each phase of planning, from initial venue selection, budgeting and programme content, to managing staffs and sponsors, promotion, risk assessment, safety and post-event evaluation. Marketing and Management Planning of Events expands on managing events on the day, and explores experiential marketing experiences. Including updated real-world examples from around the globe, it also features an invaluable toolkit, planning and checklists. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning students and professionals facing the new wave of live and customer experiences.Bron: amazon.com

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