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The private provision of biodiversity products and services is proving to be quite feasible in some circumstances.  Some biodiversity products and services are already being profitably marketed. Private markets also need to be supported by appropriate public policies. This publication provides a conceptual framework for market creation in the biodiversity policy arena, as well as several examples of where the use of markets can assist policy makers in the search for more sustainable use and conservation of biodiversity.

Biological diversity. --- Biological diversity conservation. --- Green marketing. --- Sustainable development. --- Wildlife products industry. --- Science. --- Natural history. --- Business. --- Environmental Studies. --- Biodiversity --- Biodiversity conservation --- Wildlife products industry --- Economic aspects. --- Marketing. --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Animal industry --- Biological diversification --- Biological diversity --- Biotic diversity --- Diversification, Biological --- Diversity, Biological --- Biology --- Biocomplexity --- Ecological heterogeneity --- Numbers of species --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Environmental aspects --- Green marketing --- Economic aspects