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Book
Marketing the arts : a fresh approach
Authors: ---
ISBN: 9780415496865 9780415496858 9780203855072 0415496861 0415496853 0203855078 1136995013 9786612589638 1136995021 1282589636 9781136994975 9781136995019 9781136995026 Year: 2010 Publisher: New York: Routledge,

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Abstract

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:


Book
Building buyer relationships: sales and marketing in a business-to-business environment
Authors: ---
ISBN: 0273616927 Year: 1995 Publisher: London Pitman

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Keywords

Marketing


Book
New horizons in arts, heritage, nonprofit and social marketing
Authors: --- ---
ISBN: 9781138118270 9780415628891 Year: 2017 Publisher: London Routledge, Taylor & Francis Group

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Book
The Routledge companion to arts marketing
Authors: --- ---
ISBN: 9780415783507 9780203748817 9781138385740 9781135012212 9781135012199 9781135012205 Year: 2014 Publisher: New York Routledge

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Abstract

Keywords

Arts --- Marketing. --- Marketing --- Applied marketing --- Art

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