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ISBN: 9780415496865 9780415496858 9780203855072 0415496861 0415496853 0203855078 1136995013 9786612589638 1136995021 1282589636 9781136994975 9781136995019 9781136995026 Year: 2010 Publisher: New York: Routledge,
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In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:
Marketing
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Art
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kunstmarketing
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Arts
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Marketing.
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658.8
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7
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Arts, Fine
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Arts, Occidental
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Arts, Western
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Fine arts
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Humanities
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Marketing. Sales. Selling. Distribution
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Kunst. Ruimtelijke ordening. Architectuur. Sport en spel
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7 Kunst. Ruimtelijke ordening. Architectuur. Sport en spel
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658.8 Marketing. Sales. Selling. Distribution
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Arts, Primitive
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Arts - Marketing
Book
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Book
ISBN: 9781138118270 9780415628891 Year: 2017 Publisher: London Routledge, Taylor & Francis Group
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Firms and enterprises --- Applied marketing --- marketing --- nonprofit organizations
Book
ISBN: 9780415783507 9780203748817 9781138385740 9781135012212 9781135012199 9781135012205 Year: 2014 Publisher: New York Routledge
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Arts --- Marketing. --- Marketing --- Applied marketing --- Art
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