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Hard looks : masculinities, spectatorship and contemporary consumption
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ISBN: 1857285573 1857285565 Year: 2003 Publisher: London Routledge, Taylor & Francis Group


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Hard sell: advertising, affluence and transatlantic relations, c. 1951-69
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ISBN: 9780719085376 Year: 2013 Publisher: Manchester Manchester University Press

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Advertising cultures : gender, commerce, creativity
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ISBN: 0761961976 9781847876614 1281240427 9786611240424 1847876617 Year: 2003 Publisher: Thousand Oaks, Calif. ; London : SAGE,

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Sean Nixon forges a distinctive style of cultural analysis out of the world of economic and cultural endeavor that draws on studies of consumer and commercial cultures, and is richly informed by extensive original research.


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Hard sell
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ISBN: 1526111160 1526111179 9781526111173 Year: 2013 Publisher: Manchester Manchester University Press

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How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In drawing out these trans-Atlantic influences, Hard sell challenges the way critics and historians have often understood Anglo-American relations. It shows how American influences across a range of areas of advertising practice, including the development of television advertising, were not only a source of inspiration, but also were adapted and reworked to more effectively speak to the British consumer. Through detailed studies of advertising, the practices of advertising agencies and the public debates that shaped their reception, Hard sell offers a major new analysis of advertising in the decades of post-war affluence and the Anglo-American exchanges that shaped advertising's contribution to this period of social change. It marks a significant contribution to debates within contemporary British history, the sociology of affluence and to studies of consumer and marketing history.

Advertising cultures : gender, commerce, creativity
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ISBN: 0761961984 Year: 2003 Publisher: London Sage

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Passions for birds
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ISBN: 0228010470 0228010462 9780228010470 9780228010463 Year: 2022 Publisher: Montreal Kingston London Chicago

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Passions for Birds traces the transformation of human passions for wild birds during the twentieth century, detailing the ways in which people came into close encounters with wild birds in Britain and the wider North Atlantic world. Wide ranging in scope, this book sheds new light on how wild birds have helped shape humans.


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Representation
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ISBN: 9781849205634 9781849205474 1849205639 1849205477 Year: 2013 Publisher: Milton Keynes The Open University

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Since 1997 Representation has been the key go-to textbook for students learning the tools to question and critically analyze institutional and media texts and images. This long-awaited Second Edition : - update and refreshes the approach to theories of representation by signalling key developments in the field - addresses the emergence of new technologies and formats of representation, from the internet and the digital revolution to reality TV - includes an entirely new chapter on celebrity culture and personalisation, to debates about representation and democracy, and involve illustrations of an intertextual nature, cutting across various technologies and formats in which 'the real' or the authentic makes an appearance - offers new exercises, new readings, new images and examples for a new generation of students This book will once again prove an indispensible resource for students and teachers in cultural and media studies.

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