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Individuals often rely on heuristics that provide mental strategies to speed up the cognitive process and come up with efficient judgment when making decisions. Recently, consumers are trending towards more health-conscious eating. Using that consideration, a specific relation – the perceived health-perceived weight heuristic – is scrutinised in this paper to explore if the correlation between healthiness and weight perception exists. The purpose of this paper is to determine whether the perceived healthiness of a product exerts an influence on the perceived weight of that product. A laboratory study with ninety participants was designed to investigate the question, hence to find statistical significance of the perceived health-perceived weight heuristic. The findings failed to support the hypothesis, suggesting that there is no significant effect of healthiness on weight perception. Concerning prior studies, no research has yet been carried out on this specific topic. Given that a series of heuristics (e.g., healthy-expensive, weight-importance) has been activated by previous researchers’ demonstrations, heuristics would correspondingly convince individuals to believe in the perceived health-perceived weight heuristic. Yet, the results of this study do not hold with the antecedents as the relationship between healthiness and weight perception is not significant.