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This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.

Neoliberalism. --- Neo-liberalism --- Liberalism --- Political communication. --- United States-Politics and gover. --- Political sociology. --- Political Communication. --- US Politics. --- Political Sociology. --- Mass political behavior --- Political behavior --- Political science --- Sociology --- Political communication --- Sociological aspects --- United States—Politics and government. --- Communication in politics. --- America—Politics and government. --- American Politics.

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Sociology of the family. Sociology of sexuality --- Community organization --- North America