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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Marketing --- Internal politics --- United States --- Democracy --- Political campaigns --- Presidents --- Election. --- Democracy -- United States. --- Marketing -- United States. --- Political campaigns -- United States. --- Presidents -- United States -- Election. --- United States -- Politics and government -- 20th century. --- Politics and government --- Election --- United States of America

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Marketing --- Politics --- Advertising. Public relations --- United States --- 658.8 --- 32.019.51 --- #SBIB:309H271 --- #SBIB:309H2821 --- #SBIB:324H42 --- Marketing. Sales. Selling. Distribution --- Massacommunicatie. Opinievorming. Politieke beinvloeding. Politieke manipulatie. Propaganda --- Politieke communicatie: toepassingsgebieden --- Reclameboodschap: functies, genres, taalgebruik historiek --- Politieke structuren: verkiezingen --- Campaign management --- Political campaigns --- Presidents --- Election. --- 658.8 Marketing. Sales. Selling. Distribution --- 32.019.51 Massacommunicatie. Opinievorming. Politieke beinvloeding. Politieke manipulatie. Propaganda --- Election

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In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Political campaigns --- Campaign management --- Advertising, Political --- Communication in politics --- Marketing --- Political aspects --- United States.

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Economics