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Focusing on ethical consumers, their behaviour, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.

658.89 --- 172 --- 658.89.013 --- 172 Sociale ethiek. Sociale moraal. Sociale verantwoordelijkheid --- Sociale ethiek. Sociale moraal. Sociale verantwoordelijkheid --- 658.89 Purchasers as objects of sales effort. Prospective customers, clients --- Purchasers as objects of sales effort. Prospective customers, clients --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumer behavior --- Marketing --- Social responsibility of business --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Moral and ethical aspects --- Social responsibility --- Social aspects --- Social responsibility of business. --- Social Sciences and Humanities. Consumer Studies --- Moral and ethical aspects. --- Consumer Behaviour. --- Consumentengedrag.