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"UNDERGLOBALIZATION examines the cultural logic of the fake that has shaped globalized politics and culture in China. Joshua Neves shows how this interest in faking encompasses more than just China's infamous counterfeit luxury goods and pirated films, extending into questions about political legitimacy and Chinese ambivalence about being assimilated into hegemonic global modernity. Neves looks at various cultural practices in post-socialist Beijing-ranging from the consumption and circulation of cinema and film, to the proliferation of televisions and screens in private and public spaces, to the design of urban spaces and architectural landmarks-to understand how notions of legitimacy and faking operate as forms of neoliberal and neocolonial control. Pushing back against claims that Chinese modernity is incomplete, unrealized, or "counterfeit," Neves argues that the strategy of "faking globalization" deploys illegality and illegitimacy as cultural and political techniques of being global. Neves begins by outlining the history of Beijing's post-socialist transformation, showing how this transformation is structured temporally--as the ruins of the past have been cleared away--to make space for modern architectural projects and redesigned city spaces. He also explores how media culture influences and interacts with official designs and blueprints for these urban projects, a kind of fake or piratical citizenship that penetrates and transforms official structures. Next, turning to cinema and television, Neves looks at movie theaters in Beijing and the distribution and regulation of film in China, as well as at the proliferation of TV culture and screens throughout Beijing, showing how television becomes a form for public communication. Lastly, he considers how everyday people interact with media and technology in China, focusing on the role of laborers and how they engage creatively with the media technologies they help produce, and finally returning to the question of media piracy to explore the social life of informal media as it circulates through Beijing. UNDERGLOBALIZATION will be of interest to scholars and students in Asian studies, media studies, and cultural studies"--

Product counterfeiting --- Piracy (Copyright) --- Legitimacy of governments --- Globalization --- Law and legislation

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The contributors to this volume theorize Asian video cultures in the context of social movements, market economies, and local popular cultures to complicate notions of the Asian experience of global media. Whether discussing video platforms in Japan and Indonesia, K-pop reception videos, amateur music videos circulated via microSD cards in India, or the censorship of Bollywood films in Nigeria, the essays trace the myriad ways Asian video reshapes media politics and aesthetic practices. While many influential commentators overlook, denounce, and trivialize Asian video, the contributors here show how it belongs to the shifting core of contemporary global media, thereby moving conversations about Asian media beyond static East-West imaginaries, residual Cold War mentalities, triumphalist declarations about resurgent Asias, and budding jingoisms. In so doing, they write Asia's vibrant media practices into the mainstream of global media and cultural theories while challenging and complicating hegemonic ideas about the global as well as digital media.Contributors. Conerly Casey, Jenny Chio, Michelle Cho, Kay Dickinson, Bishnupriya Ghosh, Feng-Mei Heberer, Tzu-hui Celina Hung, Rahul Mukherjee, Joshua Neves, Bhaskar Sarkar, Nishant Shah, Abhigyan Singh, SV Srinivas, Marc Steinberg, Chia-chi Wu, Patricia ZimmermanAbout The Author(s)Joshua Neves is Assistant Professor of Film Studies and Canada Research Chair at the Mel Hoppenheim School of Cinema at Concordia University.Bhaskar Sarkar is Associate Professor of Film and Media Studies at the University of California, Santa Barbara, and the author of Mourning the Nation: Indian Cinema in the Wake of Partition, also published by Duke University Press.

Digital media --- Video recording --- Mass media --- Social aspects --- Political aspects