Search
Feedback
About UniCat 
Help
News
| Listing 1 - 2 of 2 |
Sort by
|
Dissertation
Year: 2021 Publisher: Liège Université de Liège (ULiège)
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
The EFQM model is a management model that provides multiple approaches for achieving sustainable organisational excellence. It was created in 1988 with the objective of improving the competitiveness of European organisations. Its methodology is based on seven criteria that affect areas such as leadership, people management, stakeholder engagement, sustainable value creation, etc. An organisation that wishes to implement the EFQM process will have to carry out a self-assessment of its activities, with the aim to determine the gap between the results obtained and the desired results. This allows the organisation to identify its strengths and weaknesses and to start thinking about action plans for improvement. The EFQM model will be presented in this thesis from different angles. Indeed, we will cover its benefits and see some critics about it. Following that, some comparisons with other models will also be presented. Then, we will analyse it in a Belgian context. In fact, we will see which organisations have obtained the EFQM label in Belgium. Actually, the majority of certified organisations come from the non-profit sector, and we will try to understand this trend. Finally, through interviews with certified organisations, we will discover that there are factors that can help to obtain the label, and on the opposite, some points that make the EFQM process more difficult to implement.
EFQM model --- quality --- excellent management --- excellent organisation --- evaluation model --- Sciences économiques & de gestion > Comptabilité & audit
Dissertation
Year: 2021 Publisher: Liège Université de Liège (ULiège)
Abstract | Keywords | Export | Availability | Bookmark
Loading...Choose an application
- Reference Manager
- EndNote
- RefWorks (Direct export to RefWorks)
Green marketing exists now since 50 years and have for aim to sell ecological products. After having defined the different concepts needed in the comprehension of this work, among other the various types of segmentation and the variables studied in the precedent’s studies, we determined three hypothesis that could explain the purchase of green cleaning products. Then, a qualitative study was set up and submitted to the Walloons and we reached more or less 740 respondents. After a brief presentation of the results, analyses were performed on the data, principally correlation and regression, to understand which variables explain the most our independent variable, the green purchase of cleaning products. This allowed us to improve the most of our hypothesis but with a certain guarded on some variables, that were not enough relevant. This work allows companies active in the sector of the ecological cleaning products to have better understanding of the market and the expectations of the customers. By a better comprehension of the clients, companies can adjust or create new advertising campaigns to reach them.
quantitative study --- green marketing --- green purchases behavior --- cleaning products --- perceived consumer effectiveness --- environmental concern --- knowledges --- energy conservatism --- activism --- economy --- demographic --- psychologic --- behavior --- segmentation. --- Sciences économiques & de gestion > Marketing
| Listing 1 - 2 of 2 |
Sort by
|