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Quantitative methods in social research --- Sociology --- Content analysis (Communication) --- Sociologie --- Analyse de contenu (Communication) --- Research --- Methodology. --- Recherche --- Méthodologie --- #SBIB:021.AANKOOP --- #SBIB:309H506 --- #SBIB:303H14 --- #SBIB:309H512 --- 303 --- 301.085 --- -Content analysis (Communication) --- Analysis of content (Communication) --- Communication --- Subject analysis --- Social theory --- Social sciences --- Code en boodschap: inhoudsanalyse: theorie en methodologie --- Methoden en technieken van de communicatiewetenschap --- Verbale communicatie: inhoudsanalyse: onderzoekingen --- Methoden bij sociaalwetenschappelijk onderzoek --- Kwantitatieve sociologische onderzoeksmethoden --- -Methodology --- Content analysis --- Methodology --- 303 Methoden bij sociaalwetenschappelijk onderzoek --- Content analysis (Communication). --- Méthodologie --- Research&delete& --- SOCIOLOGIE --- ANALYSE DE CONTENU --- RECHERCHE --- METHODOLOGIE

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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.

Sociology --- Content analysis (Communication) --- Research --- Methodology. --- Analysis of content (Communication) --- Communication --- Subject analysis --- Content analysis --- Methodology --- Sociology - Research - Methodology

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"This volume bridges the divide between film and media studies scholarship by exploring audience expectations of film and TV genre in the age of digital streaming, using qualitative thematic and quantitative data-driven analyses. Through four ground-breaking surveys of audience members and content creators, the authors have empirically determined what audiences expect of various genres, the extent to which these definitions match those of scholars and critics, and the overall variation and complexity of audience expectations in the age of media abundance. They also examine audience habits and preferences, drawing from both theory and original empirical analyses, with a view toward the implications for the moving image in a rapidly changing media environment. The book draws from the data to develop a number of new concepts, including genre repertoire, genre hybridity, audience interest maximization and variety seeking, and a new stage of genre development, genre bending. An ideal resource for students and scholars interested in the symbiotic relationship between audiences and the moving image products they consume, as well as the way the current digital media environment has impacted our understanding of film and TV genres"--

Television viewers --- Motion picture audiences --- Film genres. --- Television program genres. --- Streaming video.