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Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. <

Data mining. --- Management -- Data processing. --- Management -- Mathematical models. --- Data mining --- Management --- Business & Economics --- Management Theory --- Mathematical models --- Data processing --- Mathematical models. --- Data processing. --- E-books --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Minería de datos --- Administración --- Libros electronicos