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Strategic planning. --- Competition. --- Cooperation. --- Game theory. --- Planification stratégique --- Concurrence. --- Coopération --- Jeux, Théorie des.
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Business is a game, but unlike war or sport, the game of business does not require other players to fail, nor is it about how you play. Even brilliant performance won't be enough if you are playing the wrong game. The essence of business success lies in making sure you are in the right game. Two leading business gurus, Brandenburger and Nalebuff, have devised a practice-oriented model based on "game theory" which consists of levers, or PARTS, of strategy - Players, Added values, Rules, Tactics and Scope - which provide a systematic and comprehensive approach to getting started in the right game successfully.
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La teoría de los juegos significa pensar estratégicamente de un modo riguroso. Es el arte de prever los siguientes movimientos de nuestro adversario, saber perfectamente que nuestro rival está tratando de hacer lo mismo que nosotros.Aunque algunas partes de la teoría de los juegos son simplemente de sentido común, otras muchas van en contra de lo que dice la intuición y sólo pueden dominarse desarrollando una nueva manera de ver el mundo. Los autores muestran que casi todas las interacciones económicas y personales tienen un componente de teoría de los juegos utilizando una amplia variedad de casos prácticos de la cultura pop, la TV, el cine, los deportes, la política y la historia.¿Son los ganadores de los concursos de telerrealidad teóricos de los juegos instintivos? ¿Ven los grandes inversores cosas que pasan desapercibidas para la mayoría de la gente? ¿Qué saben los grandes jugadores de póquer que nosotros no sabemos?El dominio de la teoría de los juegos le permitirá al lector tener éxito en los negocios y en la vida, y este ameno libro es la clave para conseguir ese dominio.
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Business policy --- Operational research. Game theory --- Competition. --- Cooperation. --- Game theory. --- Strategic planning. --- 65.012.2 --- 658.112 --- Competition --- Cooperation --- Game theory --- Strategic planning --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Games, Theory of --- Theory of games --- Mathematical models --- Mathematics --- Cooperative distribution --- Cooperative movement --- Distribution, Cooperative --- Economics --- Profit-sharing --- Competition (Economics) --- Competitiveness (Economics) --- Economic competition --- Commerce --- Conglomerate corporations --- Covenants not to compete --- Industrial concentration --- Monopolies --- Open price system --- Supply and demand --- Trusts, Industrial --- Planning. Programmes. Plans. Aids to planning --- Site, location, place of business --- 658.112 Site, location, place of business --- 65.012.2 Planning. Programmes. Plans. Aids to planning --- Economic aspects --- Collaborative economy --- Peer-to-peer economy --- Sharing economy
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Game theory --- Management --- Competition
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