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Advertising --- Drug Industry. --- Drugs --- Marketing. --- Pharmaceutical industry. --- Sociology, Medical. --- Drugs.
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A controversial and provocative look at the way pharmaceutical companies are helping to create and market illness.Using their dominating influence in the world of medical science, drug companies are working to widen the very boundaries that define illness. Mild problems are redefined as serious illness, and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, pms has become a psychiatric disorder, and hyperactive children have add.Selling Sickness reveals how expanding the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt national healthcare systems all over the world. This Canadian edition includes an introduction placing the issue in a Canadian context and describing why Canadians should be concerned about the problem.
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