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Cosmetics --- Cosmetics. --- Materials Testing. --- Psychophysiology. --- Cosmétiques --- Psychophysiologie --- Testing. --- -Beauty aids --- Complexion --- Make-up (Cosmetics) --- Makeup (Cosmetics) --- Costume --- Beauty, Personal --- Beauty culture --- Toilet preparations --- Mind-Body Relationship (Physiology) --- Physiologic Psychology --- Physiological Psychology --- Psychology, Physiologic --- Mind-Body Relations (Physiology) --- Psychology, Physiological --- Mind Body Relations (Physiology) --- Mind Body Relationship (Physiology) --- Mind-Body Relation (Physiology) --- Mind-Body Relationships (Physiology) --- Physiologic Psychologies --- Psychologies, Physiologic --- Relation, Mind-Body (Physiology) --- Relations, Mind-Body (Physiology) --- Relationship, Mind-Body (Physiology) --- Relationships, Mind-Body (Physiology) --- Psychosomatic Medicine --- Mind-Body Relations, Metaphysical --- Testing, Hemocompatible Materials --- Biocompatibility Testing --- Biocompatible Materials Testing --- Hemocompatibility Testing --- Testing, Biocompatible Materials --- Hemocompatibility Testings --- Hemocompatible Materials Testing --- Materials Testing, Biocompatible --- Materials Testing, Hemocompatible --- Testing, Biocompatibility --- Testing, Hemocompatibility --- Testing, Materials --- Testings, Biocompatibility --- Testings, Hemocompatibility --- Biocompatible Materials --- Cosmetic --- Testing --- -Testing --- Cosmétiques --- Materials Testing --- Psychophysiology --- Beauty aids --- Flexural Strength --- Personal Care Products --- Care Product, Personal --- Care Products, Personal --- Personal Care Product --- Product, Personal Care --- Products, Personal Care
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Food texture. --- Food --- Texture of food --- Texture --- Agrotechnology and Food Sciences. Food Sciences --- Food Physics --- Food Physics. --- Food texture
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Food industry and trade --- Food --- Just-in-time systems --- New products --- Product management --- Marketing --- Marketing
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Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success. This involvement is critically important for innovation, particularly in product development. However, consumers frequently cannot articulate exactly what they need, want, or like if they are asked directly. It is very difficult for consumers to articulate their needs and desires. Therefore, researchers have to use other means to understand their motivations. There are many arguments suggesting that focus groups cannot create a reliable direction for new product development (NPD) or message optimization. A solution for this problem lies in a systematic, structured and disciplined experimentation with consumers - presenting them with a set of experimentally-designed products or concepts and soliciting their preferences. It is much easier for consumers to choose a preferred option from a set of concepts. New technologies make it easier than ever to conduct complex experiments quickly and inexpensively. The expanded use of experimentation provides an opportunity to take innovation to a new level. Rule Developing Experimentation (RDE) is an increasingly popular, structured, consumer-based experimentation methodology. RDE works with prototypes, either physical prototypes, prototypes created out of language (concepts), or prototypes created out of visual stimuli (design and packaging). In business, RDE is used both to understand existing products, product categories and packages, as well as to create next generation offerings in the process of new product development (NPD). Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind explains RDE concepts, beginning from its origins, to novel consumer research techniques and covers applications relevant to a real market context. Readers are also introduced to the concept of Mind Genomicsʼ - a more holistic approach to gaining insight into the consumer mind.
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New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. Proven Approaches from Industry Experts : The book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. The sections that follow highlight the importance of every task and the impact of each disciplines’ contribution throughout the process in optimizing the success of the product. The book explores integration of all parts, from defining consumer needs and food concept to understanding the importance of positioning, packaging and trade, to the technology and manufacturing required to accurately meet these needs. The Success Equation encompasses the elements that not only dramatically increase a product’s success, but also make that success increasingly sustainable. Combines Solid Theory with Actual Marketing Practice : The text blends academic, ivory tower research with the experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research and sales. The integrated coverage provides a complete picture of the expertise and knowledge needed to leverage new product development into commercial success.
Food --- New products. --- Food industry and trade. --- Food --- Research. --- Marketing.
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During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant information to build businesses. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by business leaders from both the research development and business
Food --- Commercial products --- Sensory evaluation. --- Testing.
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Smell --- Structure-activity relationships (Biochemistry) --- Odors
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