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Creative advertising : theory and practice.
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ISBN: 0131889478 Year: 1986 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

Introduction to marketing communication : an integrated approach
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ISBN: 0132690853 Year: 1998 Publisher: Upper Saddle River, N.J. Prentice-Hall

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Creative advertising : theory and practice.
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ISBN: 0131899112 Year: 1991 Publisher: Englewood Cliffs (N.J.) : Prentice-Hall,

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Advertising.


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Driving brand value: using integrated marketing to manage profitable stakeholder relationships
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Year: 1997 Publisher: New York McGraw-Hill

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The science and art of branding.
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ISBN: 9780765617903 Year: 2009 Publisher: Armonk Sharpe

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The science and art of branding
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ISBN: 9780765617910 Year: 2009 Publisher: Armonk (N.Y.) M.E. Sharpe

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Handbook of visual communication: theory, methods, and media
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ISBN: 0805841784 0805841792 1135636532 1283961784 1410611582 Year: 2005 Publisher: Mahwah, N.J. Erlbaum

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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semioti

Advertising: principles and practice
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ISBN: 0130835714 9780130835710 Year: 2000 Publisher: Upper Saddle River (N.J.): Prentice Hall,

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Advertising --- Reclame --- Publicité


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Advertising : principles and practice
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ISBN: 0131202065 Year: 2003 Publisher: Upper Saddle River, N.J. Prentice-Hall

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Advertising : principles and practice
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ISBN: 0133152197 Year: 1995 Publisher: London Prentice-Hall

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