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X, 372 p.
Advertising. --- Advertising. Public relations --- Advertising --- #SBIB:309H2820 --- 659.1 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- 659.1 Publicity. Advertising --- Publicity. Advertising --- De reclameboodschap: algemene werken --- Reclame --- Creativiteit --- Radio --- Radioreclame --- Musiceren
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Branding (Marketing) --- Brand name products --- Consumer behavior --- Social values --- Management
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Branding --- Merkbeleid --- Merkstrategieën --- Marketing --- Merken --- Waarden --- Merkwaarde --- Merkstrategie --- Merk --- Waarde (ethiek) --- Financiewezen
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This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline.The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semioti
Mass communications --- Semiotics --- Communicatie --- Esthetica --- Perceptie --- Audiovisuele communicatie --- Semiotiek --- Audiovisuele media --- Ethiek --- Beeldcommunicatie --- Visual communication. --- Visual communication --- Methodology. --- Godsdienst --- Sport --- Duurzaamheid --- Filosofie --- Psychologie --- Sociologie --- Man --- Middenveld --- Cultuur --- Erfelijkheidsleer --- Stadssamenleving --- Technologie --- Voeding --- Maatschappij --- Verpleegkunde --- Drank --- Gezondheid --- Volwassene
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Advertising --- Reclame --- Publicité
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