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ISBN: 9781786436344 1786436345 Year: 2020 Publisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing,
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Luxuries --- Branding (Marketing) --- Brand name products. --- Luxury goods industry. --- Produits de luxe --- Stratégie de marque --- Produits de marque --- Produits de luxe. --- Luxuries. --- Marketing.
Book
ISBN: 1786436353 Year: 2020 Publisher: Northampton : Edward Elgar Publishing,
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This Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field.
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