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How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

655.534 --- 655.55 --- 655.56 --- 82:655.5 --- 82:3 --- 82:791.43 --- 82:791.43 Literatuur en film --- Literatuur en film --- 82:3 Literatuur en maatschappijwetenschappen --- Literatuur en maatschappijwetenschappen --- 82:655.5 Literatuur en uitgeverij. Literatuur en boekhandel --- Literatuur en uitgeverij. Literatuur en boekhandel --- Stofomslag. Cover. Boekomslag --- Boekenpromotie. Boekenbeurs. Boekbespreking --- Boekdistributie --- Book covers. --- Books --- Literature publishing. --- Authors and readers. --- Books and reading. --- Book industries and trade. --- Marketing. --- Authors and readers --- Book covers --- Book industries and trade --- Books and reading --- Literature publishing --- Paperbacks --- Popular literature --- Appraisal of books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Book trade --- Cultural industries --- Manufacturing industries --- Literature, Popular --- Popular culture --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Literary publishing --- Publishers and publishing --- Covers, Book --- Bookbinding --- Decoration and ornament --- Readers and authors --- Authorship --- Marketing --- Publishing --- Appraisal --- Evaluation --- Paperback editions

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