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UAntwerpen (10)

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book (15)

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English (15)

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2011 (8)

2003 (1)

1996 (2)

1995 (1)

1989 (1)
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Book

Pricing : making profitable decisions
Author: Monroe, Kent B.
ISBN: 0070427801 9780070427808 Year: 1979 Publisher: New York (N.Y.): McGraw-Hill,

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Pricing --- Pricing.

Pricing : making profitable decisions
Author: Monroe, Kent B.
ISBN: 0071198601 0072528818 9780071198608 Year: 2003 Publisher: Boston: McGraw-Hill,

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Pricing --- Pricing.

Book

Legends in marketing
Authors: Monroe, Kent B. --- Sheth, Jagdish
ISBN: 9788132105183 Year: 2011 Publisher: Los Angeles, Calif. Sage

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Applied marketing

Book

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Authors: Grewal, Dhruv --- Monroe, Kent B. --- Krishnan, R.
Year: 1996 Publisher: Cambridge (Mass.) : Marketing science institute,

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The effect of price, brand name, and store name on buyers' perceptions of product quality : an integrate review
Authors: Rao, Akshay R. --- Monroe, Kent B.
Year: 1989 Publisher: Cambridge (Mass.): Marketing Science Institute

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Book

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Authors: Grewal, Dhruv. --- Monroe, Kent B. --- Krishnan, R.
Year: 1996 Publisher: Cambridge (Mass.): Marketing Science Institute

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Pricing policies and strategies : an annotated bibliography
Authors: Lund, Daulatram --- Monroe, Kent B. --- Choudhury, Pravat K.
ISBN: 0877571570 Year: 1982 Publisher: Chicago (Ill.) : American marketing association,

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Pricing --- Bibliography.

Book

Processing of price information
Authors: Monroe, Kent B. --- Ofir, Chezy --- Morwitz, Vicki G.
Year: 2011 Publisher: Los Angeles, Calif. Sage

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Book

Comparative price advertising
Authors: Monroe, Kent B. --- Della Bitta, Albert J. --- Blair, Edward A.
Year: 2011 Publisher: Los Angeles, Calif. Sage

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Book

Price fairness
Authors: Monroe, Kent B. --- Xia, Lan --- Bolton, Lisa E.
Year: 2011 Publisher: Los Angeles, Calif. Sage

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