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"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"-- An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

Mass media and globalization. --- Communication, International.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"--

Mass media and globalization --- Communication, International