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Carol McNaughton Nicholls discusses focus group research and working in a research agency. Focus groups are a type of qualitative research in which the researcher gathers information through a directed discussion. As an example, McNaughton Nicholls looked at the terminology train companies use to announce a delay due to suicide.

Focus groups

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Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social Research) this textbook leads students and researchers through the entire process of qualitative research from beginning to end - moving through design, sampling, data collection, analysis and reporting. In this fully revised second edition you will find:A practical account of how to carry out qualitative research which recognises a range of current approaches and applicationsA brand new chapter on ethicsA brand new chapter on observational researchUpdated advice on using software when analysing your qualitative dataNew case studies which illustrate issues you may encounter and how problems have been tackled by other researchers. This book is an ideal guide for students, practitioners and researchers faced with the challenges of doing qualitative research in both applied and academic settings in messy real-life contexts.

Qualitative Research --- Social sciences --- Handbooks --- Ethics --- H 62.A5-Z Social Sciences (General) - Study and teaching. Research - - General works --- Qualitative research. --- Sciences sociales --- Recherche qualitative. --- Research. --- Methodology. --- Recherche. --- Méthodologie. --- -Social sciences --- -Qualitative research --- Qualitative analysis (Research) --- Qualitative methods (Research) --- Research --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Methodology --- -Methodology. --- #SBIB:303H30 --- Kwalitatieve methoden: algemeen --- Méthodologie.