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We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.

Green marketing. --- Sustainable living --- Environmental responsibility --- Sustainable development. --- Behavior modification. --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable development --- Sustainable economic development --- Economic development --- Ecological accountability --- Ecological responsibility --- Environmental accountability --- Environmental ethics --- Responsibility --- Ecological living --- Green living --- Living, Sustainable --- Alternative lifestyles --- Environmentalism --- Green movement --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Marketing. --- Study and teaching. --- Environmental aspects --- Environmental protection. Environmental technology --- Advertising. Public relations --- Développement durable --- Marketing social --- Aspect psychologique --- Marketing social. --- #KVHB:Omgevingspsychologie. Zie ook: Wonen --- #KVHB:Ecologie --- #KVHB:Duurzaamheid --- Green marketing --- Behavior modification --- Study and teaching

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