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Fun is everywhere.  Fun is a vital element of entertainment, and entertainment is the most important form of culture in modern Western democracies.  But what exactly is fun, and what purposes does it serve? Combining media effects with aesthetic approaches this book offers the first substantial, systematic and coherent account of fun and its importance. It demonstrates that fun is at the heart of entertainment's effects – entertainment both offers its consumers fun and provides them with the intellectual materials to think about the nature of fun.  More than this, the book argues that entertainment shows us that fun – pleasure without purpose – is at the heart of living a good life. Illustrated with detailed examples from entertainment – from the Urban Dictionary to The Simpsons, to the Culture novels of Iain M Banks – this book is intelligent, original, and even (dare we say it) fun.  .

Popular culture --- Amusements --- Mass media --- Social Change --- Sociology & Social History --- Social Sciences --- Influence --- Popular culture. --- Amusements. --- Influence. --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Children --- Entertainments --- Pastimes --- Recreations --- Recreation --- Entertaining --- Games --- Play --- Communication --- Intellectual life --- Mass society --- Culture --- Culture-Study and teaching. --- Cultural Theory. --- Culture—Study and teaching.

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Providing an introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan McKee works through the core issues step-by-step, drawing on examples from advertising, films, novels, comic books television and videos.

Discourse analysis --- #SBIB:309H506 --- #SBIB:309H512 --- #SBIB:309H521 --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Code en boodschap: inhoudsanalyse: theorie en methodologie --- Verbale communicatie: inhoudsanalyse: onderzoekingen --- Audiovisuele communicatie: inhoudsanalyse: onderzoekingen --- Pragmatics --- Discourse analysis.

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Aesthetics, Modern --- Popular culture

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Aboriginal Australians in mass media. --- Aboriginal Australians --- Mass media --- Politics and government.

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Sex role. --- Objectification (Social psychology). --- Sex. --- Sexism. --- Sociology of the family. Sociology of sexuality --- Feminism --- Body --- Popular culture --- Pornography --- Sexism --- Sexuality --- Images of women --- Book --- Imaging --- Social psychology