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The use and abuse of the idea of the "Simple Life" in tourism promotion and the massive dissemination of folk images are analysed in depth. McKay examines how Nova Scotia's cultural history was rewritten to erase evidence of an urban, capitalist society, of class and ethnic differences, and of women's emancipation. He sheds new light on the roles of Helen Creighton, the Maritime region's most famous folklorist, and Mary Black, an influential handicrafts revivalist, in creating this false identity. McKay also looks at the infusion of the folk ideology into the art and literature of the region. McKay puts the folk concept into contemporary and international contexts by drawing on Marxist notions of political economy, Gramscian models of cultural production and hegemony, and Foucaultian structuralism. The Quest of the Folk will be of interest to folklorists, cultural historians, literary scholars, and anyone with an interest in the local history of the Maritimes or Maritime regional identity.

Folklore --- Culture and tourism --- Ethnotourism --- Tourism and culture --- Tourism --- Folk beliefs --- Folk-lore --- Traditions --- Ethnology --- Manners and customs --- Material culture --- Mythology --- Oral tradition --- Storytelling --- Social aspects --- Nova Scotia --- Nouvelle-Ecosse --- Social life and customs. --- Sociology of culture --- Nova Scotia [province]

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Anarchism. --- Anarchism --- History.

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General biochemistry --- Animal biochemistry --- General embryology. Developmental biology --- Zoohistology. Zoocytology --- Growth factors --- Research --- Methodology. --- Animal --- animals --- Contrôle de croissance --- growth control --- Cytokine --- Cytokines --- Peptide --- peptides --- Endocrinologie --- Endocrinology --- Biotechnologie --- Biotechnology --- Expression des gènes --- gene expression --- Code génétique --- genetic code --- Immunologie --- Immunology --- Growth factors - Research - Methodology.

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Conservatism --- Canada --- Canada --- History, Military. --- Military policy.

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Growth Factors and Receptors: A Practical Approach provides comprehensive protocols for studies of growth factors and their interactions with receptors. It covers a wide range from simple analytical techniques to sophisticated in vivo applications including: RT-PCR and immunocytochemistry for detection of growth factors and receptors; production and purification of recombinant growth factors and receptors; labelling of growth factors for binding studies; in vivo mutagenesis; the yeast two-hybrid assay of proteinprotein interactions; phage display of factors; application of factors to wound-healing processes using the gene gun; treatment of cancers with factor/toxin chimeras; and analysis of important factor domains using chimeric proteins. This book updates and extends the current literature and describes important novel approaches to the study of growth factors and their receptors, including the use of RNA aptamers as receptor antagonists, and the development of receptor superantagonists. It will be of tremendous value to both researchers and teachers, and, through an appendix that lists a large number of growth factors and receptors, will serve as a handy reference text.

GROWTH FACTORS --- GENETIC ENGINEERING --- GENE THERAPY --- MEDICAL --- SCIENCE --- Growth Factors --- Genetic Engineering --- Gene Therapy --- Medical --- Science --- Growth factors --- Genetic engineering --- Gene therapy