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The value of a corporation is the discounted present value of future cash flows provided by the company to the shareholders. The valuation process requires that the corporate financial decision maker determine the future free cash flow to equity, the short-term growth rate, the long-term growth rate, and the required rate of return based on market beta. The objective of this book is to provide a template for demonstrating corporate valuation using a real company--Coca-Cola. The data used in this book comes from the financial statements of Coca-Cola available on EDGAR. Other data are from SBBI, Yahoo! Finance, the U.S. Bureau of Economic Analysis, Stocks, Bonds, Bills, and Inflation, Market Results for 1926-2010, 2011 Yearbook, Classic Edition, Morningstar, and US Department of the Treasury.
Cash flow --- Accounting --- Coca-Cola Company --- Accounting. --- free cash flow to equity --- long term growth rate --- market beta --- required rate of return --- sustainable growth rate --- valuation
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Recent stock market crises are exacerbated by investors not understanding what has been happening to companies because investors lack an understanding of financial ratio analysis. Stock markets are efficient in that they incorporate, and even anticipate, information about companies based on financial accounting data provided by companies. However, market efficiency results from extensive analysis performed by financial analysts. Much of this financial analysis is based on the analysis of financial information provided by companies and analyzed using financial ratio analysis. The goal of this book is to provide a step-by-step demonstration of how to download data from Internet sources, transfer the data into a spreadsheet, and conduct a financial ratio analysis of Coca-Cola. The book shows the steps needed to perform a financial ratio analysis, the financial statements to be retrieved from EDGAR, and the five categories of financial ratios used in the financial analysis of Coca-Cola. The data retrieved from the financial statements is copied to a worksheet and used to compute and graph the financial ratios. The ratios and graphs are used to determine the performance drivers of Coca-Cola.
Financial statements --- Coca-Cola Company. --- Coca-Cola Company --- Accounting.
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