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The case study examines the way in which UBER automatically adjusts prices during high-demand periods in order to maximise profits, and when-or whether-this is ethical.
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Big data --- Business --- Economic aspects. --- Data processing.
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Business intelligence. --- Business intelligence --- Data processing.
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This case study illustrates the concept of Mergers and Acquisitions through two examples.
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This case study uses Apple's balance sheet as an example for analysis.
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Business enterprises --- Capital investments. --- Valuation.
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Cash flow. --- Budget.
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