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The third edition of this best-selling text guides students and researchers through the process of doing qualitative research, clearly explaining how different theoretical approaches inform what you do in practice. The text bridges the gap between ‘cookbook’ and more abstract approaches to qualitative research, by posing ‘difficult questions' that researchers should be asking themselves . The book invites researchers to engage in a creative and critical practice in how they draw insights, interpret a range of types of data and craft knowledge from qualitative research.

Qualitative methods in social research --- Social sciences --- Research --- Methodology --- Social sciences - Research - Methodology

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"What does it mean when a life is changed through the serendipity of a chance encounter ? How is it that someone can feel an affinity with a place ? What is happening when someone feels almost literally transported to another time by a chance encounter with a smell or a texture or a song ? In each of these cases a potent connection is being made, involving forces, flows, energies and atmospherics that conventional sociological approaches can find hard to grasp, but that are important nonetheless. In this innovative book Jennifer Mason argues that these are affinities - potent charges and charismatically lively connections in our relationalities, that rise up and matter in some way and that enchant the everyday. She suggests that exploring affinities opens up new possibilities for conceptualizing the experience of living in the world, which she names the socio-atmospherics of everyday life. The book invites the reader to embrace possibilities and themes that may seem outside the usual range of sociology, and to engage in a more open, attentive, inventive and poetic sociological sensibility"

Senses and sensation --- Interpersonal relations

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American fiction --- Animals in literature --- Animal welfare --- Animal welfare --- City and town life in literature --- Human-animal relationships in literature --- Sentimentalism in literature --- History and criticism --- Moral and ethical aspects --- History

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Families --- Inheritance and succession --- Kinship --- Land tenure --- Social aspects --- Social aspects

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Jennifer Mason and Angela Dale set out cutting-edge developments in the field of social research to help readers consider ways of learning from different approaches and perspectives in such a way as to make their own research richer, more insightful and more rewarding.

Social sciences --- Research --- Methodology.