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Book
Handbook of Strategic e-Business Management
Author:
ISBN: 3642397468 3642397476 Year: 2014 Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer,

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Abstract

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.


Book
Advances in Digital Marketing and ECommerce : Fourth International Conference 2023
Author:
ISBN: 3031318358 3031318366 Year: 2023 Publisher: Cham Springer

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Digital
Handbook of Strategic e-Business Management
Author:
ISBN: 9783642397479 Year: 2014 Publisher: Berlin, Heidelberg Springer

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Abstract

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.


Book
Marketing intelligent systems using soft computing : managerial and research applications
Authors: ---
ISBN: 3642156053 9786613512161 1280009330 3642156061 Year: 2010 Publisher: Berlin : Springer,

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The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Keywords

Soft computing --- Civil & Environmental Engineering --- Engineering & Applied Sciences --- Civil Engineering --- Applied Mathematics --- Intelligent control systems. --- Expert systems (Computer science) --- Soft computing. --- Knowledge-based systems (Computer science) --- Systems, Expert (Computer science) --- Intelligent control --- Intelligent controllers --- Computer science. --- Business. --- Management science. --- Marketing. --- Artificial intelligence. --- Computer-aided engineering. --- Applied mathematics. --- Engineering mathematics. --- Computer Science. --- Computer-Aided Engineering (CAD, CAE) and Design. --- Artificial Intelligence (incl. Robotics). --- Business and Management, general. --- Appl.Mathematics/Computational Methods of Engineering. --- Cognitive computing --- Electronic data processing --- Computational intelligence --- Artificial intelligence --- Computer systems --- Automatic control --- Computer aided design. --- Artificial Intelligence. --- Mathematical and Computational Engineering. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Engineering --- Engineering analysis --- Mathematical analysis --- Trade --- Economics --- Management --- Commerce --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering --- Design --- Marketing --- Mathematics --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- CAE --- Data processing


Book
Advances in Digital Marketing and eCommerce : First International Conference, 2020
Authors: ---
ISBN: 3030475956 3030475948 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.


Book
Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Authors: ---
ISBN: 3030489507 3030489493 Year: 2020 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.


Book
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Authors: --- ---
ISBN: 9783319201825 3319201816 9783319201818 3319201824 Year: 2015 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.


Book
Advances in National Brand and Private Label Marketing : Third International Conference, 2016
Authors: --- ---
ISBN: 3319399454 3319399462 Year: 2016 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so.


Book
Management intelligent systems : Second International Symposium
Authors: --- ---
ISBN: 3319005685 3319005693 Year: 2013 Publisher: New York : Springer,

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This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; what we call Management Intelligent Systems (MiS).   This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of application such as decision support, segmentation of markets, CRM, product design, service personalization, organizational design, e-commerce, credit scoring, workplace integration, innovation management, business database analysis, workflow management, location of stores, etc. A wide variety of AI techniques have been applied to these areas such as multi-objective optimization and evolutionary algorithms, classification algorithms, ant algorithms, fuzzy rule-based systems, intelligent agents, Web mining, neural networks, Bayesian models, data warehousing, rough sets, etc. This volume also includes a track focused on the latest research on Intelligent Systems and Technology Enhanced Learning (iTEL), as well as its impacts for learners and institutions. It aims at bringing together researchers and developers from both the professional and the academic realms to present, discuss and debate the latest advances on intelligent systems and technology-enhanced learning   The symposium was organized by the Soft Computing and Intelligent Information Systems Research Group (http://sci2s.ugr.es) of the University of Granada (Spain) and the Bioinformatics, Intelligent System and Educational Technology Research Group (http:// bisite.usal.es/) of the University of Salamanca (Spain). The present edition was held in Salamanca (Spain) on May 22–24, 2013.  .


Book
Online Brand Communities : Using the Social Web for Branding and Marketing
Authors: --- --- ---
ISBN: 3319248243 331924826X Year: 2016 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. .

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