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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Electronic commerce. --- Industrial management. --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Management --- Business. --- Management science. --- Computer science. --- Business and Management. --- Business and Management, general. --- Computer Science, general. --- Informatics --- Science --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Trade --- Economics --- Commerce --- Industrial management --- Business --- Industrial organization --- Information superhighway

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.   The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Economics --- Methodology of economics --- Business economics --- Business management --- Business economics --- Computer science --- Computer. Automation --- financieel management --- bedrijfseconomie --- computers --- economie --- informatica --- management --- bedrijfskunde --- handelswetenschappen --- computerkunde

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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Electronic commerce --- Marketing. --- Information technology. --- Business --- Data processing. --- Electronic data processing --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- E-commerce. --- Business—Data processing. --- e-Commerce/e-business. --- IT in Business. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Comerç electrònic

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This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Economics/Management Science. --- Marketing. --- Industrial, Organisational and Economic Psychology. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Economics. --- Applied psychology. --- Economie politique --- Marketing --- Branding (Marketing) -- Congresses. --- Corporate culture -- Congresses. --- Industrial management. --- Marketing -- Cross-cultural studies. --- Commerce --- Business & Economics --- Marketing & Sales --- Branding (Marketing) --- Brand name products --- Business. --- Leadership. --- E-business. --- Electronic commerce. --- E-commerce. --- Industrial psychology. --- Business and Management. --- Advertising --- Industrial and Organizational Psychology. --- Ability --- Command of troops --- Followership --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Information superhighway --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists

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This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; what we call Management Intelligent Systems (MiS).   This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of application such as decision support, segmentation of markets, CRM, product design, service personalization, organizational design, e-commerce, credit scoring, workplace integration, innovation management, business database analysis, workflow management, location of stores, etc. A wide variety of AI techniques have been applied to these areas such as multi-objective optimization and evolutionary algorithms, classification algorithms, ant algorithms, fuzzy rule-based systems, intelligent agents, Web mining, neural networks, Bayesian models, data warehousing, rough sets, etc. This volume also includes a track focused on the latest research on Intelligent Systems and Technology Enhanced Learning (iTEL), as well as its impacts for learners and institutions. It aims at bringing together researchers and developers from both the professional and the academic realms to present, discuss and debate the latest advances on intelligent systems and technology-enhanced learning   The symposium was organized by the Soft Computing and Intelligent Information Systems Research Group (http://sci2s.ugr.es) of the University of Granada (Spain) and the Bioinformatics, Intelligent System and Educational Technology Research Group (http:// bisite.usal.es/) of the University of Salamanca (Spain). The present edition was held in Salamanca (Spain) on May 22–24, 2013.  .

Information resources management. --- Management information systems. --- Corporations --- Information resource management --- Information systems management --- IRM (Information resources management) --- Computer-based information systems --- EIS (Information systems) --- Executive information systems --- MIS (Information systems) --- Information resources management --- Engineering. --- Artificial intelligence. --- Computational intelligence. --- Computational Intelligence. --- Artificial Intelligence (incl. Robotics). --- Intelligence, Computational --- Artificial intelligence --- Soft computing --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Construction --- Industrial arts --- Technology --- Management --- Management information systems --- Sociotechnical systems --- Communication systems --- Artificial Intelligence.