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Abstract: An extensive literature review, content analysis of interviews and a survey with cooperative members allowed to identify factors that affect loyalty: culture, price, profit, transparency, relationship and leadership. Among the main findings, the research found that members’ perception of “trust” is more supported on a calculative logic of relationship based on exchanges, prices and payment than on shared meanings with long-term perspectives guided by cooperative principles. The extensive bibliographical reference and emerging factors found can help other researchers to develop deeper understandings on loyalty of members to agricultural coops. Keywords: Loyalty, Incentives for cooperation, Cooperativism, Agricultural Cooperatives. JEL Codes: J54 - Producer Cooperatives • Labor Managed Firms • Employee Ownership

Coopération. --- Coopératives agricoles. --- Loyauté. --- Brésil.