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This book, written by Renato Rovai, explores the evolution of digital journalism in Brazil from 1995 to 2017. It examines the profound impact of internet technologies and social media on traditional journalism, highlighting the shift from industrial journalism to digital platforms. Rovai's research delves into the rise of new digital communication ecosystems and their influence on Brazilian media, drawing on nearly forty interviews with key figures in the field. The book discusses the role of digital platforms like Google and Facebook as new gatekeepers in the media landscape and introduces the concept of 'Ultimate Fighting Journalism' as a form of resistance against mainstream media monopolies. Intended for both academics and general readers, it provides a comprehensive analysis of the Brazilian media landscape and its transformation in the digital age.
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