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"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.

Corporate image --- -Corporations --- -Big business --- -Advertising --- -#SBIB:011.AANKOOP --- #SBIB:309H252 --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Economic concentration --- Business enterprises --- Industries --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- History --- -History --- Externe communicatie (incl. public relations) --- Size --- Mass communications --- United States --- Big business --- Entreprises --- Grandes entreprises --- Publicité --- History. --- Image --- Histoire --- Relations publiques --- #SBIB:011.AANKOOP --- Public relations&delete& --- United States of America

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.

Corporate image --- Corporations --- Big business --- Advertising --- Management --- Business & Economics --- Management Styles & Communication --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Industrial design coordination --- History. --- Public relations --- History