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"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.
Corporate image --- -Corporations --- -Big business --- -Advertising --- -#SBIB:011.AANKOOP --- #SBIB:309H252 --- Ads --- Advertisements --- Advertising --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Economic concentration --- Business enterprises --- Industries --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- History --- -History --- Externe communicatie (incl. public relations) --- Size --- Mass communications --- United States --- Big business --- Entreprises --- Grandes entreprises --- Publicité --- History. --- Image --- Histoire --- Relations publiques --- #SBIB:011.AANKOOP --- Public relations&delete& --- United States of America
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XII, 448 p.
Advertising --- History. --- History of North America --- Advertising. Public relations --- anno 1940-1949 --- anno 1920-1929 --- United States --- Theatrical science --- anno 1930-1939 --- History --- #SBIB:309H2821 --- 316.658 <73> --- 316.728 <73> --- 316.773.35 <73> --- 659.1 <73> --- 316.728 <73> Cultuur. Levenswijze--Verenigde Staten van Amerika. VSA. USA --- Cultuur. Levenswijze--Verenigde Staten van Amerika. VSA. USA --- 316.773.35 <73> Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie)--Verenigde Staten van Amerika. VSA. USA --- Persuasieve, overtuigende boodschap. Reclame--(communicatiesociologie)--Verenigde Staten van Amerika. VSA. USA --- 316.658 <73> Gedragsbeinvloeding. Opiniewijziging--Verenigde Staten van Amerika. VSA. USA --- Gedragsbeinvloeding. Opiniewijziging--Verenigde Staten van Amerika. VSA. USA --- 659.1 <73> Publicity. Advertising--Verenigde Staten van Amerika. VSA. USA --- Publicity. Advertising--Verenigde Staten van Amerika. VSA. USA --- Reclameboodschap: functies, genres, taalgebruik historiek --- Reclame --- Geschiedenis --- Verenigde Staten --- Noord-Amerika --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum --- Advertising - United States - History. --- United States of America
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"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket.
Corporate image --- Corporations --- Big business --- Advertising --- Management --- Business & Economics --- Management Styles & Communication --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Industrial design coordination --- History. --- Public relations --- History
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It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media--radio broadcasts, confession magazines, and tabloid newspapers--Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic.".
20th century american culture. --- 20th century american history. --- ads. --- advertising agency. --- advertising. --- american cultural history. --- american culture. --- american dream. --- american society. --- confession magazines. --- consumer culture. --- consumption ethic. --- cultural history. --- culture. --- early 20th century american history. --- gender studies. --- humanities. --- marketing techniques. --- media studies. --- modernization. --- newspapers. --- personal anxieties. --- radio broadcasts. --- self image. --- social history. --- sociology. --- tabloids. --- transformation. --- united states of america.
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