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"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--

Political campaigns --- Communication in politics --- Marketing --- Language arts & disciplines / Communication Studies --- #SBIB:309H271 --- #SBIB:324H60 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Political aspects. --- Politieke communicatie: toepassingsgebieden --- Politieke socialisatie --- United States --- Politics and government. --- Government --- History, Political --- Political aspects --- Politics and government

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Communication in politics. --- Campaign management. --- Political campaigns. --- Communication politique --- Campagnes électorales --- Propagande électorale --- Gestion --- BPB0802 --- #KVHA:Voorlichting --- #KVHA:Marketing --- #KVHA:Communicatie --- 316.77 --- 329.7 --- Communicatiesociologie --- Politieke partijen diverse --- 329.7 Politieke partijen diverse --- 316.77 Communicatiesociologie --- Campagnes électorales --- Propagande électorale

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Communication in politics --- Communication in politics - France

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Le "non" des Français au référendum sur la Constitution européenne en 2005 (suivi de celui des Néerlandais) était-il prévisible ? La campagne pour les élections européennes de 2004 ne le laissait-elle pas présager par ses faiblesses et ses carences ? Voici l'analyse de chercheurs de plusieurs pays européens qui, outre des erreurs et des errements de la communication politique de ceux-là même qui défendaient le "oui", exposent aussi la toute nouvelle influence d'Internet et des "blogs".

Référendum --- Communication in politics --- Referendum --- European Union --- Constitutions --- Référendum --- Communication politique --- Communication in politics - France --- Referendum - France --- Union européenne. Parlement européen --- Union européenne --- Communication en politique --- Élections (2004) --- France --- 1990-.... --- 2005 --- Pays de l'Union européenne

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This book presents a comparative perspective on different government communication strategies to COVID-19 around the globe. Scholars from twenty parts of the world specialized in political and government communication analyze initiatives and methods of various governments' communicative responses to the pandemic. In their contributions to this volume, they examine a wide range of distinct attitudes and reactions facing the crisis. Today’s omnidirectional contact allowed by social media, with its load of contradictory rumors and fake news, often obliterates the citizens' ability to comprehend reality. The book frames a broad canvas on how government communication may deal with that and manage similar crises — bound to happen as climate changes and war menaces are generating more and more worries about the future of humanity. This makes this volume a must-read for scholars and students of political communication, health policies and communication, crisis marketing and communication. It will also be of utmost interest for practitioners and policy-makers from these fields willing to better understand government communication and its answer to global crises.

Political systems --- Politics --- Public administration --- Mass communications --- communicatie --- massamedia --- overheid --- politiek --- Communication in politics. --- Comparative government. --- Political science. --- Mass media --- Political Communication. --- Comparative Politics. --- Governance and Government. --- Media Policy and Politics. --- Political aspects.