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book (7)


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Book
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Author:
Year: 1979 Publisher: Helsinki: Helsinki School of Economics,

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Brand choice --- Consumers


Book
Contemporary research in marketing
Authors: ---
ISBN: 9515552389 9789515552389 Year: 1986 Publisher: Helsinki : s.n.,

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Book
Elokuvan valinta : tarkasteltuna eritysesti kuluttajien eri elokuvatyyppien preferenssin kannalta
Authors: ---
ISBN: 9516831729 Year: 1982 Publisher: Vaasa Vaasan korkeakoulun

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Book
Situational dimensions and decision criteria in industrial buying : theoretical and empirical analysis
Authors: --- ---
Year: 1984 Publisher: Bruxelles = Brussel European Institute for Advanced Studies in Management

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Book
Organizational buying : strategic and political perspectives
Authors: --- ---
Year: 1989 Publisher: Bruxelles Institut européen de recherches et d'études supérieures en management

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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Authors: ---
Year: 1992 Publisher: Bruxelles Institut européen de recherches et d'études supérieures en management

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