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Public relations campaigns : an integrated approach
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Authors:
Luttrell, Regina M.
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Capizzo, Luke W.
ISBN: 150633251X 9781506332512 Year: 2019 Publisher: Los Angeles (Calif.): Sage,
ISBN: 150633251X 9781506332512 Year: 2019 Publisher: Los Angeles (Calif.): Sage,
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The PR Agency Handbook.
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Authors:
Capizzo, Luke W.
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Luttrell, Regina M.
ISBN: 9781506329048 Year: 2018 Publisher: Thousand Oaks SAGE Publications, Incorporated
ISBN: 9781506329048 Year: 2018 Publisher: Thousand Oaks SAGE Publications, Incorporated
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Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
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