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La publicité par l'objet : la PPO : un média efficace pour tous les annonceurs
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Authors:
Lucky, Yves
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Calan, Gaël de
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Van Bavel, Michel
ISBN: 9782804190521 2804190528 Year: 2015 Publisher: Bruxelles De Boeck
ISBN: 9782804190521 2804190528 Year: 2015 Publisher: Bruxelles De Boeck
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Abstract
Keywords
Advertising media planning --- Advertising --- Branding (Marketing) --- Advertising specialties industry --- Sales promotion
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