Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This thesis investigates the effectiveness of Octogony's omnichannel strategy in enhancing customer engagement and retention. Octogony, a Belgian luxury leather goods and accessories brand established in 2021, faces challenges in integrating its digital and physical touchpoints. The research evaluates how Octogony's omnichannel strategy aligns with customer preferences and expectations to build lasting relationships.

Omnichannel --- Marketing --- Premium Brand --- Leather Goods --- Sciences économiques & de gestion > Marketing