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Propaganda is a subjective information primarily used to influence an audience and further a political agenda. In China, it has a long history but has been most effective in modern society. What exactly is propaganda ? Why does it exist and why does the public tolerate it ? The book answers these questions by tracing back to the emergence and development of integrated propaganda and scientific propaganda. On the basis of that, it focuses on the emergence of propaganda concept in China, the establishment of Kuomintang and the Communist Party of China's propaganda concept, intellectuals and propaganda, debate on propaganda concept in China after 1949 as well as the emergence of Propaganda 3.0 that coordinates integrated propaganda and scientific propaganda. Setting propaganda under the framework of modernity, the book explains how different groups have legitimatized propaganda since the 20th century. From a reasonable and neutral standpoint, the author describes the confrontation among various propaganda concepts and discourses, displaying a panorama of the mutual conflicts between nation and individuals, control and freedom, ideas and bodies.

PROPAGANDA--CHINA --- MASS MEDIA AND PROPAGANDA--CHINA