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Dissertation
Research on the Status Quo of Chinese Fan Culture Development from the 227 Incident
Authors: --- ---
Year: 2021 Publisher: Leuven KU Leuven. Faculteit Letteren

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Abstract

On February 24, 2020, a writer published a fan fiction The Fall on the fan work website AO3, and posted its link on the public social platform Weibo. In the fan fiction, Chinese idol Zhan Xiao was described as a sex worker with gender cognitive impairment, and a portrait of Xiao Zhan with women's clothing was added, which aroused strong resistance from Zhan Xiao fans. On February 26, the influence of the incident began to expand, and Zhan Xiao fans began to report and organize some complaints. In the end, the author of The Fall closed her account and the work was deleted. On February 27, 2020, many authors' fan fiction on LOFTER, a Chinese fanworks platform, were blocked. They changed their usernames for fear of being reported. At the same time, many videos on Chinese video website Bilibili, which has the most fan videos, were deleted. AO3's forum on Baidu Tieba was also blocked. These things aroused the outrage of the fan community. On the afternoon of the 28th, idol Zhan Xiao's social network was slaughtered (that is, searching for "Zhan Xiao" on social networks showed all content against and boycotting him). This matter was called The 227 Great Unity (also Name the 227 incident). The fan community viewed the 227 incident as a phased victory against Zhan Xian and his fan community. The 227 incident is a microcosm of the internal conflicts in Chinese fan culture. In the early days, the celebrity fan and the novel fan went their separate ways, but nowadays, a person may have this dual identity. These two identities often conflict with each other, and behind this is a complicated social background. In fact, in the 227 incident, there was no victorious party, the AO3 platform could no longer log in to China, Zhan Xiao's own career fell rapidly, and he has not fully resumed work until now. The 227 incident was not simply a report event out of control, but the almost inevitable development status of Chinese fan culture under the influence of all sides. Since the 1980s and 1990s, China has gradually begun to have a fan culture. The early fan culture was merely the pursuit of idols by teenagers. After entering the 21st century, Chinese fan culture has further developed. From the initial stage of individual behavior in the 1980s and 1990s, it began to transition to the mature stage of having organized fan groups and standardized actions. In The 227 incident, celebrity fans successfully banned AO3 and doujin fans successfully occupied the Lofter Square of Zhan Xiao, demonstrating strong organizational skills. The levels of fan communities are more diversified, the structure is more complex, and the ways of communication among fans have also become diverse. With the intervention of new media, the initiative of Chinese fan groups has increased, and Chinese fan culture has become a prominent representative of Chinese popular culture in the context of digital communication and mass consumption.

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