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A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. New to the Third Edition Features many updated cases and includes current marketing and research highlightsIncreases focus on international cases and examplesProvides updated theory and principles throughout Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners. Contributors Alan Andreasen Georgetown University, Foreword Carol Bryant University of South Florida, VERBÔ Summer Scorecard Carol Cone Cone LLC, Go Red for Women Robert Denniston Office of National Drug Control Policy, Above the Influence: A National Youth Anti-Drug Media Campaign Rob Donovan Curtin University, Western Australia, Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence Sue Eastgard Youth Suicide Prevention Center, Youth Suicide Prevention Jeff French National Social Marketing Centre, Marketing Social Marketing in England Gerard Hastings Institute for Social Marketing, University of Stirling, UK, A Fat Chance Pays Off Steven Honeyman Population Services International, Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal. Francois Lagarde Social Marketing Consultant, E-Health Network in Canton Switzerland Jim Lindenberger University of South Florida, USDA Food Stamp Media Campaign Lynne D. Lotenberg Social Mar
Applied marketing --- Social marketing. --- Behavior modification. --- Marketing social --- Modification du comportement --- #SBIB:309H2812 --- E100185.jpg --- Marketing --- Behavioral assessment --- Behaviorism (Psychology) --- Conditioned response --- Human behavior --- Learning, Psychology of --- Psychology, Applied --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing, consumentengedrag, consumentisme --- Behavior modification --- Social marketing
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Social marketing --- Behavior modification --- Behavior modification. --- Social marketing. --- Marketing --- marketingstrategie --- sociale marketing --- QUALITY OF LIFE -- 658.8 --- SOCIAL MARKETING -- 658.8 --- BEHAVIOR MODIFICATION -- 659.013 --- PUBLIC BEHAVIOR CHANGE -- 659.013 --- QUALITY OF LIFE -- 659.013 --- SOCIAL MARKETING -- 659.013 --- PUBLIC BEHAVIOR CHANGE -- 658.8
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This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illustrates the planning process, importance of re
Social marketing --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- E-books
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"Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each 2 pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is required reading for students enrolled in public administration and nonprofit management programs, practitioners in public health and environmental sectors, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good"--
Consumer behavior. --- Marketing --- Social marketing. --- Social aspects.
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Government productivity. --- Public administration --- Administrative agencies --- Administration publique --- Administration publique --- Marketing public. --- Citizen participation. --- Management. --- Participation des citoyens. --- Gestion.
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Goede doelen: ieder bedrijf doet er wel wát mee. Maar onder druk van sociale media wordt tegenwoordig steeds vaker van bedrijven verwacht dat zij een meer wezenlijke maatschappelijke verantwoordelijkheid dragen. Hoe pak je zoiets aan ? En hoe zorg je ervoor dat deze betrokkenheid bovendien bijdraagt aan de financiële groei van uw bedrijf ?Goed werkt beter! is een praktische handleiding waarin marketinggoeroe Philip Kotler c.s. laat zien hoe u marketing en maatschappelijke initiatieven dusdanig in uw doelstellingen integreert dat cause marketing een volwaardig onderdeel van uw groeistrategie wordt.Bij cause marketing gaat het er namelijk om dat u een heuse zakelijke samenwerking aangaat waarbij uw dienst of product nadrukkelijk wordt verbonden aan het goede doel. Het resultaat: sociale impact én een klinkend resultaat onder de streep. Dat cause marketing werkt bewijzen de tientallen praktijkvoorbeelden van topmanagers van o.a. PepsiCo, Starbucks, Marks & Spencer en Levi Strauss & Co.Bron : http://www.lannoo.be
Applied marketing --- liefdadigheidsacties --- marketing --- sociale media --- MVO (maatschappelijk verantwoord ondernemen) --- 658.8 --- groei --- marketingstrategie --- marketing, verkoop, distributie --- PHL-Business 12 --- sociale marketing --- goede doelen --- Sociale marketing --- Maatschappelijk Verantwoord Ondernemen --- Marketing --- Marketingstrategieën --- Cause related marketing --- Marketingstrategie --- Financiewezen
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Social marketing. --- Green marketing. --- Social marketing --- Green marketing --- social marketing --- 658.8 --- #KVHB:Omgevingspsychologie. Zie ook: Wonen --- #KVHB:Marketing --- #KVHB:Milieu --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Marketing --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing. Sales. Selling. Distribution --- Environmental aspects --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing sectoriel
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