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ISBN: 0273685295 9780273685296 Year: 2005 Publisher: Harlow Prentice Hall
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Applied marketing --- interculturele communicatie --- internationale marketing --- Export marketing --- International business enterprises --- Intercultural communication. --- Marchés d'exportation --- Entreprises multinationales --- Communication interculturelle --- Social aspects. --- Aspect social --- Internationale marketing --- Interculturele verhoudingen --- Interculturele communicatie --- Marketing --- Intercultural communication --- Internationale marketing (euromarketing, global marketing) --- 369.1 --- interculturaliteit --- marketing --- #KVHA:Interculturele marketing --- 316.772.45 --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- 316.772.45 Interculturele, internationale communicatie--(communicatiesociologie) --- Interculturele, internationale communicatie--(communicatiesociologie) --- Society and international business enterprises --- International marketing --- Overseas marketing --- Social aspects --- marketing, marktonderzoek, marktanalyse --- Anthropological aspects --- Interculturaliteit --- Financiewezen --- Verpleegkunde
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ISBN: 9780273757733 Year: 2013 Publisher: Harlow Pearson
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Export marketing --- Intercultural communication. --- International business enterprises --- Marketing --- Social aspects. --- Cross-cultural studies. --- Intercultural communication --- 316.772.45 --- 658.8.39 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Society and international business enterprises --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- International marketing --- Overseas marketing --- 316.772.45 Interculturele, internationale communicatie--(communicatiesociologie) --- Interculturele, internationale communicatie--(communicatiesociologie) --- Social aspects --- Cross-cultural studies --- Anthropological aspects
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ISBN: 9780273713913 Year: 2009 Publisher: Harlow Prentice Hall
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Export marketing --- International business enterprises --- Intercultural communication. --- Marchés d'exportation --- Entreprises multinationales --- Communication interculturelle --- Social aspects. --- Aspect social --- Intercultural communication --- 316.772.45 --- 658.8 --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Society and international business enterprises --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- International marketing --- Overseas marketing --- Marketing --- 316.772.45 Interculturele, internationale communicatie--(communicatiesociologie) --- Interculturele, internationale communicatie--(communicatiesociologie) --- Social aspects --- Anthropological aspects
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ISBN: 1529715059 1526414392 1526414414 Year: 2017 Publisher: London : SAGE Publications Ltd,
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Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture. Design and implementation. Methodological issues. Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.
International business enterprises --- Cross-cultural studies. --- Research.
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