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Accessibility and Acceptability in Technical Manuals is written for an audience with a general interest in readability studies, linguistics and technical writing. With the main emphasis on technical manuals the book is primarily targeted at those who have a special interest in the design and use of utility texts and how these texts are received and understood by a multifaceted audience. Accessibility is not a new research area and many explanations have been offered over the past years as to why non-experts often have difficulties in comprehending texts written by technological experts. This book offers a new approach to accessibility studies by exploring not only style, but also attitudes to style, by asking text consumers which style they prefer for different parts of the manual. A key role is played by the Systemic Functional Linguistics' notion of grammatical metaphor, a stylistic choice that is commonly used in technical literature. Grammatical metaphor - although apparently obstructing the comprehension process of some readers - is a common element in the preferred style that separates the 'insiders' from the 'outsiders'. An explanation of this rather surprising result is offered by resorting to Critical Discourse Analysis.

Technical writing. --- Technical manuals. --- Readability (Literary style) --- Sciences --- Manuels techniques --- Lisibilité --- Art d'écrire --- #KVHA:Discourse analysis --- #KVHA:Technisch schrijven --- Informatie --- Grafische vormgeving --- Design --- Tekstanalyse --- Tekstsoorten --- Tekstsoort --- Books and reading --- Reading --- Rhetoric --- Manuals, Technical --- Handbooks, vade-mecums, etc. --- Technical literature --- Engineering --- Science --- Scientific writing --- Technology --- Authorship --- Communication of technical information

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While ideology has been treated widely in CDA-literature, the role played by the interaction of text and image in multiplying meaning and furthering ideological stances has not so far received a lot of attention. Mediating Ideology in Text and Image offers a number of approaches to such analysis, offering students and academics valuable tools for identifying possible discrepancies between the world and the way it is represented through various mediational means. The authors' common aim is one of assisting the audience in reading between the lines, thus offering a variety of approaches that may contribute to a better understanding of how ideologies possibly work and how they may be denaturalised from text and image. The articles in part I look at rhetorical strategies used in meaning construction processes unfolding in various kinds of mass media. Part II focuses on the re-semiotization of meaning and looks at how analysing the combination of text and image may contribute to a better understanding of ideological processes brought about by multimodal resources. Foreword by Ruth Wodak.

Mass media. --- Ideology. --- Discourse analysis. --- Semiotics. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Semeiotics --- Semiology (Linguistics) --- Signs and symbols --- Structuralism (Literary analysis) --- Knowledge, Theory of --- Philosophy --- Political science --- Psychology --- Thought and thinking --- Mass communication --- Media, Mass --- Media, The --- Communication --- Discourse analysis --- Ideology --- Mass media --- #KVHA:Taalkunde --- #KVHA:Tekstlinguistiek