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China --- Europe --- Baltic Sea Region --- Commercial policy. --- Foreign economic relations. --- Commerce

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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in

Corporations, Chinese. --- International business enterprises --- Management. --- Chinese corporations --- Corporations, Chinese --- Management --- E-books