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Applied public relations : cases in stakeholder management
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Authors:
McKee, Kathy Brittain
---
Lamb, Larry F.
ISBN: 9780415999151 0415999154 9780415999168 0415999162 Year: 2009 Publisher: New York : Routledge,
ISBN: 9780415999151 0415999154 9780415999168 0415999162 Year: 2009 Publisher: New York : Routledge,
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Applied public relations : cases in stakeholder management
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Authors:
Lamb, Larry F.
---
Brittain McKee, Kathy
ISBN: 0805846077 Year: 2005 Publisher: Mahwah (N.J.) Lawrence Erlbaum Associates
ISBN: 0805846077 Year: 2005 Publisher: Mahwah (N.J.) Lawrence Erlbaum Associates
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Abstract
Keywords
Public relations --- Casestudy --- Management --- Stakeholder --- Interne marketing
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