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"This book is divided into two main sections. The first section, Foundations of Strategic Communication (Chapters One-Four), provides an understanding of the myriad organizational types and structures that engage in strategic communication, as well as how organizations define and brand themselves to create a cohesive identity. Ethical communication is spotlighted in the first section as a key to maintaining organizational value and creating effective campaigns. The second section, Creating, Implementing, and Evaluating Strategic Messages (Chapters Five-Eleven), lays out a step-by-step plan for creating strategic communication campaigns that align with the organization's identity and mission as well as for aligning campaigns with the needs of stakeholders and communication partners. In these chapters we discuss how organizations can organize and prepare for effective campaigns by having clear objectives, a thorough understanding of their target audience, an evidence-based approach to messaging, and in carefully selecting both traditional and new media platforms. Throughout this section, we attend to the cultural diversity that exists across campaign stakeholder groups and how that diversity should inform communication strategy. Finally, we address the importance of implementing and evaluating communication campaigns. You will learn a variety of strategies for assessing campaigns to identify successes, and make adjustments to your strategic communication plan moving forward"--Provided by publisher.

Business communication. --- ambition. --- brand loyalty. --- brand messaging. --- brand. --- branding. --- business communication. --- business writing. --- business. --- campaign. --- commercial writing. --- communication campaign. --- communication styles. --- communication. --- consumer. --- corporate communication. --- corporate culture. --- corporate social responsibility. --- customer communication. --- economics. --- entrepreneur. --- ethical commerce. --- leadership. --- management. --- market analysis. --- marketing campaign. --- marketing strategy. --- marketing. --- media. --- message design. --- nonfiction. --- public relations. --- social media. --- success.

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In this volume, leading scholars from the fields of communication, educational psychology, and international education address what is known about the strategic role of interpersonal communication in the teaching/learning process. Instruction often involves spoken communication that carries information from teacher to learner, and in these instances the teacher's skillful and strategic use of language has a measurable impact on learning outcomes. Thus, the cumulative findings of instructional communication research are instrumental in maximizing the efficiency and effectiveness of both teaching and learning. Major sections of this volume include: Historical and Theoretical Foundations Instructor Characteristics and Behaviors Student Characteristics and Outcomes Pedagogy and Classroom Management Teaching and Learning Communication Across the Life-span This handbook serves researchers, professors, and graduate students by surveying the collective findings of research and experience concerning the intentional activity of teaching and learning.

Learning. --- Communication in education. --- Communication in learning and scholarship. --- Communication in scholarship --- Scholarly communication --- Learning and scholarship --- Education --- Learning process --- Comprehension --- Learning --- Communication in education --- Communication in learning and scholarship --- E-books --- Communication, Instruction, Teaching, Learning.