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Focused group interviewing

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This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.

Focus groups.

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Quantitative methods in social research --- Qualitative methods in social research --- Focused group interviewing --- Social sciences --- Focus Groups --- Interviews as Topic --- Research --- Methodology --- methods --- 303.6 --- #SBIB:303H30 --- #SBIB:303H12 --- #SBIB:043.IOS --- Verzamelen van gegevens. Feiten verzamelen --(sociaal onderzoek) --- Kwalitatieve methoden: algemeen --- Methoden en technieken: sociale wetenschappen --- Focus groups. --- Methodology. --- 303.6 Verzamelen van gegevens. Feiten verzamelen --(sociaal onderzoek) --- Focus groups --- Groups, Focus --- Interviewing --- Public opinion --- Monograph --- Social sciences - Methodology --- Research - methods

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"This updated edition of Krueger and Casey's bestselling, practical book walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups."--publisher.

Focus groups. --- Social sciences --- Methodology. --- Focus groups --- Methodology --- Science --- Methods in social research (general) --- #SBIB:303H12 --- #SBIB:303H30 --- 303.6 --- Focus Groups --- Social Sciences --- Focus Group --- Group, Focus --- Groups, Focus --- Qualitative Research --- Focused group interviewing --- Interviewing --- Public opinion --- 303.6 Verzamelen van gegevens. Feiten verzamelen --(sociaal onderzoek) --- Verzamelen van gegevens. Feiten verzamelen --(sociaal onderzoek) --- Methoden en technieken: sociale wetenschappen --- Kwalitatieve methoden: algemeen --- methods --- Social sciences - Methodology