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Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri...
Tourism --- Service industries --- Industries --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- National tourism organizations --- Travel --- Marketing --- Economic aspects --- Tourism - Marketing - Congresses
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As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consump
Travelers. --- Tourism. --- Travel. --- Traveling --- Travelling --- Tourism --- Voyages and travels --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Travellers --- Voyagers --- Wayfarers --- Persons --- Economic aspects
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Tourism --- Hospitality industry --- Research --- Research. --- Earth Sciences --- Geography --- tijdschriften --- toerisme --- Periodicals --- Tourism.
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Compiled from research papers presented at the 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, held in April 2012, this book brings us all those papers related to varying fields of tourism research from an interdisciplinary perspective, encompassing fields such as geography, architecture, recreation and culture.
Tourism --- Travel and Tourism. --- Geography --- Earth & Environmental Sciences --- Travel & Tourism --- Research. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- Service industries --- National tourism organizations --- Travel --- Research --- E-books
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The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Tourism --- Hospitality industry --- Management. --- Business & Economics --- Tourism industry. --- Industries --- Hospitality, Travel & Tourism.
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This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
Business. --- Tourism. --- Management. --- Business and Management. --- Tourism Management. --- Consumer Behavior. --- Applied Psychology. --- Administration --- Industrial relations --- Organization --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Trade --- Economics --- Management --- Commerce --- Industrial management --- Economic aspects --- Motivation research (Marketing). --- Psychology, Applied. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Psychological aspects --- Turisme --- Empreses turístiques --- Indústria turística --- Operadors turístics (Indústria) --- Sector turístic --- Sector terciari --- Agències de viatges --- Allotjaments turístics --- Creuers turístics --- Ecoturisme --- Enoturisme --- Mapes turístics --- Planificació del turisme --- Política turística --- Turisme cultural --- Turisme d'aventura --- Turisme de masses --- Turisme de negocis --- Turisme esportiu --- Turisme gastronòmic --- Turisme industrial --- Turisme negre --- Turisme reproductiu --- Turisme rural --- Turisme social --- Turisme solidari --- Turisme sostenible --- Turisme urbà --- Viatges combinats --- Viatges en automòbil --- Assegurances de viatgers --- Dret del turisme --- Geografia del turisme --- Hoteleria --- Màrqueting turístic --- Turistes --- Motivation research (Marketing) --- Turisme.
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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Tourism --- Management. --- Marketing. --- Tourism. --- Industrial management-Environmen. --- Tourism Management. --- Sustainability Management. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Marketing --- Economic aspects --- Industrial management—Environmental aspects. --- Administration --- Industrial relations --- Organization
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Consumer behavior --- Tourism --- 159.947.5 --- 338.48 --- 379.85 --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- 159.947.5 Intuities. Motivaties. Verlangens. Wensen --- Intuities. Motivaties. Verlangens. Wensen --- 379.85 Vrijetijdsreizen. Toerisme --- Vrijetijdsreizen. Toerisme --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Economic aspects
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Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia
Sustainable tourism. --- Tourism --- Green tourism --- Management. --- Sustainable tourism --- Management --- E-books
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This book examines tourism economics in detail, providing a range of specific case studies of tourism operations in various countries across the world. The contributors to this volume are from diverse locations, with ten countries across four continents represented, namely Canada, China, Greece, India, Iran, Poland, Portugal, South Africa, Spain, and the USA. The book is systematic in structure and thorough in content, and will be useful for both academics and tourism professionals seeking to update their knowledge and practice of tourism economics and to contribute to the field by developing
Tourism --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- E-books --- Tourism.
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