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Tourism marketing : on both sides of the Counter
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ISBN: 1443847070 9781443847070 1443842591 9781443842594 Year: 2013 Publisher: Newcastle upon Tyne: Cambridge scholars,

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Abstract

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to manageri...


Book
Aspects of Tourist Behavior.
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ISBN: 1443850918 1299765440 9781299765443 9781443850919 9781443848664 1443848662 Year: 2013 Publisher: Cambridge Scholars Publishing

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As in other fields of research, the behaviour of consumers has also received a great deal of attention in tourism research over the past few decades due to its growing importance in the efficient marketing and management of tourism operations. The rapid development of IT applications and the equally swift changes of needs and wants have influenced consumers in terms of the behaviour involved in searching for information and in decision-making processes. As such, this book encompasses a collection of chapters addressing various aspects of tourist behaviour, from need-recognition to post-consump


Periodical
Anatolia : an international journal of tourism and hospitality research
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ISSN: 13032917 Year: 1997 Publisher: Ankara: Anatolia,

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Book
Tourism research
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ISBN: 1443851167 1443848611 129976570X 9781443851169 9781299765702 9781443848619 Year: 2013 Publisher: Newcastle upon Tyne Cambridge Scholars Publishing

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Compiled from research papers presented at the 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, held in April 2012, this book brings us all those papers related to varying fields of tourism research from an interdisciplinary perspective, encompassing fields such as geography, architecture, recreation and culture.


Book
Tourism and hospitality management
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ISBN: 1786357135 1786357143 9781786357137 9781786357144 Year: 2016 Publisher: Bingley

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The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".


Book
Tourist Behavior : An Experiential Perspective
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ISBN: 3319785532 3319785524 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.

Keywords

Business. --- Tourism. --- Management. --- Business and Management. --- Tourism Management. --- Consumer Behavior. --- Applied Psychology. --- Administration --- Industrial relations --- Organization --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Trade --- Economics --- Management --- Commerce --- Industrial management --- Economic aspects --- Motivation research (Marketing). --- Psychology, Applied. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Psychological aspects --- Turisme --- Empreses turístiques --- Indústria turística --- Operadors turístics (Indústria) --- Sector turístic --- Sector terciari --- Agències de viatges --- Allotjaments turístics --- Creuers turístics --- Ecoturisme --- Enoturisme --- Mapes turístics --- Planificació del turisme --- Política turística --- Turisme cultural --- Turisme d'aventura --- Turisme de masses --- Turisme de negocis --- Turisme esportiu --- Turisme gastronòmic --- Turisme industrial --- Turisme negre --- Turisme reproductiu --- Turisme rural --- Turisme social --- Turisme solidari --- Turisme sostenible --- Turisme urbà --- Viatges combinats --- Viatges en automòbil --- Assegurances de viatgers --- Dret del turisme --- Geografia del turisme --- Hoteleria --- Màrqueting turístic --- Turistes --- Motivation research (Marketing) --- Turisme.


Book
Tourist Destination Management : Instruments, Products, and Case Studies
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ISBN: 3030169812 3030169804 Year: 2019 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.


Book
Tourism development
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ISBN: 1443882127 9781443882125 9781443877541 1443877549 Year: 2015 Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing,

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Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia


Book
Tourism economics
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ISBN: 9781443882101 1443882100 9781443877558 1443877557 Year: 2015 Publisher: Newcastle-upon-Tyne

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This book examines tourism economics in detail, providing a range of specific case studies of tourism operations in various countries across the world. The contributors to this volume are from diverse locations, with ten countries across four continents represented, namely Canada, China, Greece, India, Iran, Poland, Portugal, South Africa, Spain, and the USA. The book is systematic in structure and thorough in content, and will be useful for both academics and tourism professionals seeking to update their knowledge and practice of tourism economics and to contribute to the field by developing

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